Marketing Essentials

Marketing Essentials are are targeted to meet the needs of marketers of all levels, from assistants who are just entering the industry to Marketing Directors and Chief Marketing Officers with decades of experience. These lunch time programs are geared toward improving one's skills as a professional services marketer, with valuable solutions.

The Marketing Essentials sessions provide training in the critical skills marketers need to maximize performance, including planning for your firm’s future growth with clear, measurable goals; researching industry trends and opportunities; preparing winning proposals/presentations; communicating internally/externally; organizing record management systems; learning leadership and team-building principles; and building and fostering client relationships.

For more information on our upcoming essentials, please see our "Events" webpage.